Social computing concerns the study of social behavior and context based on computational systems. Behavioral modeling reproduces ...
WeiterlesenPresents analytic and operational software tools that offer features for enhancing and streamlining interactions with customers. ...
WeiterlesenFrom the phone phreaks of the 1970s to Anonymous, how how hackers deploy persuasion, helpfulness, manipulation, and deception ...
Weiterlesenexplores the pivotal role played by technology over the past decade in advancing global public health and health care. At ...
WeiterlesenExplores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments ...
Weiterlesenevaluates the impact of situational crime prevention measures implemented by social media platforms to identifying, blocking, ...
WeiterlesenThe aim of this paper is to empirically research the degree of influence of social media on consumer behavior from a marketing ...
WeiterlesenThis book considers the stories of adolescents and young adults from different regions of the world who use digital media ...
WeiterlesenThis handbook presents a multidisciplinary and multifaceted perspective on how the ‘digital’ is simultaneously changing ...
WeiterlesenThis book explores the conscious and unconscious norms, values, and characteristics that drive behaviors within the high-tech ...
WeiterlesenBased on a comprehensive quantitative study, Julia Sinnig shows that the impact social media influencers have on brand-related ...
WeiterlesenTrade Unions on YouTube provides a much-needed assessment of how old social movement actors employ new social media platforms ...
WeiterlesenFabian Pfaffenberger evaluates the scientific usefulness of Twitter by considering several common survey and analysis methods. ...
WeiterlesenA practical, no-nonsense guide to digital marketing, giving readers all the information they need to feel confident engaging ...
WeiterlesenGain essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more, with ...
WeiterlesenThis monograph provides an overview of the everyday lives of undocumented migrants, thereby focusing on housing, employment, ...
WeiterlesenThis book argues established democratic norms for freedom of expression should be implemented on the internet. Moderating ...
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